Objective: Modernize Joy.hu, Marquard Media’s leading brand, enhance the user experience, and implement a more effective advertising system.
Solution: A complete website redesign delivering a fresh, clean, and visually appealing interface with a strong UX focus. Advertisements were integrated seamlessly into content blocks with a flexible layout system, ensuring a more natural fit and improved user experience. A strong mobile focus was applied, as the majority of readers browse the site on mobile devices.
Results: Over 8 million monthly page views and more than 700,000 unique users. Positive feedback from both users and clients, with a more organized and ad-friendly interface.
UX Research
User Flows
Website Design